Our Services
What Can We Do For You ?
Digital Marketing Strategy & Implementation
Using a targeted B2B digital marketing approach we apply industry-specific knowledge with state-of-the-art technology to implement the latest marketing tactics.
We also support Chinese companies to generate leads and increase sales on Western Markets.
Goal Step 1: Awareness
Engage tactics to capture the customer’s awareness and awake interest
Goal Step 2: Interest
Engage tactics to nurture the customer’s interest and awake desire
Goal Step 3: Desire
Engage tactics to qualify the customer and call to action
Goal Step 4: Action
Engage follow up tactics and convert the Customer
Goal Step 5: Conversion
The Sales Team closes the deal and Project Team / After Sales converts the customer into a brand/product advocate.
Advocates must easily be able to share their positive product/brand experiences to create further awareness.
Corporate Branding & Web Design
Today, instead of talking business, we would like to introduce two theatrical features:
First:
A Marketing Tragedy in 3 Chapters:
Chapter 1: The Free Consultant
Who is more likely to complain about the quality of steak? The customer who received a free steak or the one who paid $20?
Now reverse that thought. How often do we find ourselves receiving feedback from family and friends concerning our <substitute with product, design, or service>? But, is this feedback real? Do they have authority? Do they understand the consequences of a botched launch – no matter how genuine their intentions are?
Friends and family may be fantastic supporters, but they are (usually) not marketing professionals.
Chapter 2: Platitudes
For today’s customers, platitudes stand out like a sore thumb. Content that builds on terms such as ‘great’, ‘innovative’, ‘groundbreaking’, or ‘exclusive’, without delivering evidence for the claim will only alienate, not engage. Adjectives are not USPs; surely not in a B2B setting.
Your customer wants facts, not platitudes – with the right.
Chapter 3: Copy/Paste
How often have you heard: “This is the way <substitute with any Google, Apple, Starbucks, et al of your choice> does it, so we’ll do that, too.” But the truth is that leaders don’t follow (lead ≠ follow) and neither should you.
Ask yourself: why should your customer be interested in something that is already out there? What is your USP, your value-added, and how do you communicate it to a potential customer?
With this in mind, we move forward to our next theatrical feature:
A Web Design Drama in 3 Chapters:
Chapter 1: A Website is for Information
Sure, your products and services will likely be a large part of the website’s content.
However here is your chance to engage by delivering more than that.
Now you have the chance to verbalize all of the stories you have built into your branding, your logo, and your colors. Your story, including the often unexpected small tales that make you unique. Your team and their distinctive backgrounds and passions.
This is your chance to shine with facts, not platitudes.
Your website should open deeper layers to support your brand.
Chapter 2: Wow, That Website looks great!
Yes, recent research by Gartner exposed that a potential customer will decide within 8 seconds if he is interested in further engaging in a new website. This is a strong argument for the importance of the design.
But this is not where the chapter ends…
The same research holds that a customer is likely to leave if a website doesn’t load the first content within 1.2 seconds and fully loads within 3 seconds. 88% of customers will not return to a website if they had a negative experience.
Beginning July 2021, Google will start to de-rank websites, if they are not responsive to mobile users. A great website on a 1920-pixel wide computer monitor will certainly not look great (or even be functional) on a 414-pixel mobile phone.
Why is this important? For the first time in 2020, the number of mobile searches on Google surpassed those from a desktop/laptop.
In other words, it is no longer possible to engage customers with pretty/handsome, you also need the brains (read: back-end tech)
Chapter 3: A Website is for the Customer
On the surface, definitely, yes. It should be interesting enough to engage the potential customer.
But what kind of engagement are we talking about? From your customers’ perspective, engagement may be to collect more information. From your perspective, engagement might be to start a conversation with a potential customer and of course, convert a sale.
Here lies the real potential of your website: nurture your sales funnel. All the breadcrumbs you’ve dropped on social media, paid advertising et al have one purpose only: to build awareness and enough interest for your potential customer to visit your website, gain more interest, engage with your company and convert the sales.
Clearly structured user interfaces and user experience (UI/UX) are the backbones to lead your customer to respond to a ‘call to action’ (CTA). CTAs can be a button called ‘ask for a quote’, ‘download free sample’, or simply ‘sign up for <xyz>’.
Of course, now the back-end of your website should be fully integrated with a CRM, auto-mailing system, marketing drip system, or newsletter.
While the front-end is truly for your customer, the back-end, with seamless tech integration, is where you engage and convert your sales funnel.
Epilogue:
Our background in executive management paired with our team of designers and tech experts, allow us to look from the inside -> out, rather than from the outside -> in.
Partner International Consulting is your one-stop service to develop your story, put it into a design and add the back-end tech to convert your potential clients.
The End
Investment Promotion & Site Selection
Comprehensive Database of Chinese Industrial Zones
Using our unique & self-developed 144-item questionnaire, we have gathered a comprehensive database of Chinese industrial development zones, high-tech zones, comprehensive bonded zones, and free-trade zones.
Quantitative Analysis
The resulting, quantitative data (read: facts & numbers) divided into six categories allow you to compare any given industrial zone at national and provincial levels or with any other industrial zone within our growing database.
On-Site Audit
Additionally, many industrial zones have already gone through our extensive on-site audit; often with surprising results.
Due Diligence and Policy Assessment
We support you to find your ideal site location from the initial search, due diligence, policy assessment to final negotiations with local, regional, and municipal governments.
Supporting Chinese industrial development zones to find the right foreign investor for their region.
Management Consulting
Strategic, Tactical, and Operational Support
Developing strategies, translating these into tactics, and supporting the operational implementation. That is our core USP.
No matter if you are looking for an external perspective of the firm, transitioning or turning around: every consultant in our team is an expert in planning as well as operational implementation.
Knowledge Transfer and Training
We take special care to train your organization to carry on after we complete our project. Consulting should not only have a short-time effect. Your organization should gain intrinsic knowledge of all analytics, processes, and implementation procedures.
All of our consultants have train-the-trainer coaching. We strongly encourage small team building and direct co-working with our experts to maximize the learning effect at all stages.
Confidentiality
Of course, there are situations where our work is highly confidential; even inside your organization. Confidentiality is our “bread and butter” as well as our pride.
Speaking of confidentiality: did you know that NDAs (non-disclosure agreements) are worthless in China? What you need is an NNN!
Curious…?
Interim Management & Full Placements
The Traits We Expect from Our Interim Managers
Time Matters
Quickly available, results-oriented within an agreed timeline and budget. Our Interim Managers understand, there is no second chance to meet the first deadline.
Experienced
Credibility (no matter at board or at operational level) is the direct result of experience. No matter leading departments, functions, or businesses, our Interim Managers get the job done, fast. Significant Results
Experienced Interim Managers “hit the ground running” with little or no onboarding. Fast results are the core of any engagement.
Neutral & Objective
Straight forward, unpolitical, non-partisan, and non-nepotism support for your organization is a rare commodity in Asia
Transformers
The majority of our assignments borne from a client’s need for change, rapid development, crisis, or turnarounds.
Expert + Entrepreneur
Interim Managers are often business owners themselves; they understand your pain from stakeholders and your expectations
Broad Knowledge
Our Interim Managers don’t need to learn to “think outside of the box”, because they are not in a box in the first place. Cross-industry and cross-functional experience produces creative solutions and synergies.
Unlike most service providers, we do not bind our Interim Managers. After project completion, if wanted, they are free to accept offers from our clients for full boarding.
Bridging the Gaps between Cultures
Bridges vs Gaps
One could say that a bridge fills a gap between locations, cultures, or mindsets. However, if there were no commonality or advantage (a need to “get to the other side”), nobody would bother to build the bridge in the first place.
The Power of Commonality
Dr. Geiger has lived among different cultures from early childhood and learned that commonalities have much greater power than bridges to overcome gaps.
With this approach, he has supported Western companies deal with cultural clashes within training programs, management, the negotiation of alliances, and the livability of joint ventures.
Vice versa, he has supported Chinese companies and governmental institutions before and during their dealings with Western organizations and delegations.
Our Support
We offer training, workshops, coaching as well as hands-on support before, during, and after negotiations in Mandarin, English, German and French.
Operational Excellence
Standardization: Tailor-Made Implementaiton
While there is much buzz about Industry 4.0, we find that many Chinese operations are still lacking fundamental standardization of processes.
Therefore, we specialize in the rapid development of tailor-made production systems, quality management systems. In participatory and moderated workshops, we include your management and team leaders from day 1 to ensure organizational and cultural fit to your organization.
While most copy/paste implementations of Toyota/Bosch/AUDI Production System fail within a short period, our unique approach offers you a stable, accepted, and well-trained foundation to build on.
Standardization: Training
In 2012, we developed and built China’s first Logistics Training Center, to train all current and newly onboarding staff in an organization of 13,000+ staff. Adapting the German dual-education principle of theory and practical (read: hands-on) training, we were honored to additionally train all operations lecturers of vocational colleges in Jilin province.
POMOS
To top it off, after many years of experience working with Chinese, Asian, and Western organizations, we have developed a holistic process-oriented matrix organization structure (POMOS), which complies with balances Asian and Western management style into a robust organizational structure, including all supporting departments.
Quality Management & HSE
Certifications and Red Tape
Opening your operations in China and overwhelmed by the amount of red tape for all HSE certifications?
Quality system, product or process audit, and certification coming soon? Or your customer audit?
Quality, Problem-Solving, and Training
Quality problems with your supplier?
Internal understanding of quality and problem-solving tools lacking?
From basic/intermediate/advanced training to hands-on audit preparation and actively solving government certification and permit issues, our certified experts have experience across manufacturing, automotive, aerospace, and chemical industries.
Expertise
ISO 9001, ISO 14001, ISO 18001, IATF 16949, AS9100, VDA, MMOG/LE, Formel Q, and all Chinese government/authorities assessment, permits, and certifications.
